The Marketing Starter Podcast

Meeting Modern Sales Team Expectations with Catherine Brown

September 21, 2021 Tim Hines / Catherine Brown Season 1 Episode 12
The Marketing Starter Podcast
Meeting Modern Sales Team Expectations with Catherine Brown
Show Notes

Today's sales teams expect so much more than the basic MQL from today's tech-enabled marketers. Catherine Brown, author of the best selling book How Good Humans Sell, dishes out how marketers can partner with sales teams to deliver the USQL (ultra sales qualified lead).

Connect with Catherine at extraboldsales.com

Get her book, How Good Humans Sell: The Proven Path to B2B Sales Success on Amazon

Subscribe to the podcast email list at tnhines.com/stay-updated/

Support the show (https://pod.fan/themarketingstarter)